Structured data markup
SERPs are crowded with ads, maps, rich snippets, and expanded descriptions. Structured data helps search engines understand what a page is about and can improve how important pages are displayed.
Crawl budget and index control
Large sites can waste crawl budget on duplicate, thin, or forgotten URLs. A technical review identifies pages that should be crawled, pages that should be removed, and internal links that need more authority.
Site speed and mobile performance
Fast pages support rankings, conversions, and better user engagement. The review looks for slow file requests, heavy plugins, broken images, and front-end bugs that create friction.
Internal linking
Important pages should be reachable from the homepage and primary navigation. A clearer internal linking structure helps both users and search engines understand the strongest pages.