CRO discovery
The first step is understanding sales, sign-ups, analytics, tracking, and the user journey across the site. This shows where the biggest leaks are.
Testing plan
With the right tracking in place, page changes can be tested rather than guessed. Tests may cover messaging, page layout, calls to action, and forms.
Landing pages
Focused landing pages give paid, social, and organic traffic a clearer route from intent to enquiry.
Shop and lead flow optimisation
Product pages, service pages, forms, and calls to action are reviewed for clarity, friction, and trust signals.