Deep crawl analysis
Using crawl data, Search Console, and manual checks, the audit identifies duplicate titles, missing headings, image alt gaps, thin pages, and index problems.
Site architecture
The structure should help priority pages work together. The audit reviews click depth, navigation, sidebars, redirects, low-quality URLs, and pages that should not be indexed.
On-page improvements
Page titles, descriptions, H1s, H2s, URL structure, internal links, and image optimisation are reviewed with clear recommendations for implementation.
Duplicate content and backlinks
Duplicate content, old HTTP or HTTPS variants, canonical mistakes, and toxic backlink risks are highlighted so the site can recover trust and focus authority.