Backlink audit
Current backlinks are reviewed for quality, relevance, anchor text, and risk. Harmful links can be disavowed, while strong links show what is already working.
Anchor text and target pages
The strategy identifies which pages should earn links and which anchor themes look natural for the business and its search intent.
Manual outreach
Relevant sites, blogs, and partners are reviewed before outreach. The aim is to earn mentions through useful content and a clear value proposition.
Digital PR
Awards, expert commentary, research, and founder stories can create legitimate reasons for journalists and industry publishers to link back.