---
title: "Technical SEO"
url: https://freelanceseobrighton.co.uk/technical-seo/
description: "Crawlability, structured data, speed, internal links, HTTPS checks, and index clean-up."
published: 2026-05-07
updated: 2026-05-07
---

# Technical SEO

Published 2026-05-07

## Structured data markup

SERPs are crowded with ads, maps, rich snippets, and expanded descriptions. Structured data helps search engines understand what a page is about and can improve how important pages are displayed.

## Crawl budget and index control

Large sites can waste crawl budget on duplicate, thin, or forgotten URLs. A technical review identifies pages that should be crawled, pages that should be removed, and internal links that need more authority.

## Site speed and mobile performance

Fast pages support rankings, conversions, and better user engagement. The review looks for slow file requests, heavy plugins, broken images, and front-end bugs that create friction.

## Internal linking

Important pages should be reachable from the homepage and primary navigation. A clearer internal linking structure helps both users and search engines understand the strongest pages.