---
title: "Onsite SEO Audit"
url: https://freelanceseobrighton.co.uk/onsite-audit/
description: "A practical audit for quick wins, page quality, site architecture, duplicate content, and backlink risk."
published: 2026-05-07
updated: 2026-05-07
---

# Onsite SEO Audit

Published 2026-05-07

## Deep crawl analysis

Using crawl data, Search Console, and manual checks, the audit identifies duplicate titles, missing headings, image alt gaps, thin pages, and index problems.

## Site architecture

The structure should help priority pages work together. The audit reviews click depth, navigation, sidebars, redirects, low-quality URLs, and pages that should not be indexed.

## On-page improvements

Page titles, descriptions, H1s, H2s, URL structure, internal links, and image optimisation are reviewed with clear recommendations for implementation.

## Duplicate content and backlinks

Duplicate content, old HTTP or HTTPS variants, canonical mistakes, and toxic backlink risks are highlighted so the site can recover trust and focus authority.