---
title: "Local SEO"
url: https://freelanceseobrighton.co.uk/local-seo/
description: "Maps, Google Business Profile, local landing pages, directory clean-up, and location relevance."
published: 2026-05-07
updated: 2026-05-07
---

# Local SEO

Published 2026-05-07

## Google Business Profile optimisation

Map listings take up valuable search space. Cleaning up profiles, recovering accounts, and aligning categories, descriptions, and location data can make a clear difference.

## Geo-targeted content

Location pages and hyperlocal content help the site build relevance for the areas it wants to serve. The goal is clear structure without thin doorway pages.

## Directory listings

Consistent name, address, and phone data helps Google trust the business. Listing clean-up also removes old addresses and weak directory references.

## Local link building

Local pages need relevance and popularity. Outreach, workshops, community mentions, and local partners can strengthen both maps and organic visibility.