---
title: "Link Building"
url: https://freelanceseobrighton.co.uk/link-building/
description: "White-hat outreach, backlink audits, digital PR, anchor strategy, and competitor research."
published: 2026-05-07
updated: 2026-05-07
---

# Link Building

Published 2026-05-07

## Backlink audit

Current backlinks are reviewed for quality, relevance, anchor text, and risk. Harmful links can be disavowed, while strong links show what is already working.

## Anchor text and target pages

The strategy identifies which pages should earn links and which anchor themes look natural for the business and its search intent.

## Manual outreach

Relevant sites, blogs, and partners are reviewed before outreach. The aim is to earn mentions through useful content and a clear value proposition.

## Digital PR

Awards, expert commentary, research, and founder stories can create legitimate reasons for journalists and industry publishers to link back.